What we do

Search Engine Marketing
Search Engine Marketing is a powerful channel and should be a core component of any online marketing program. Blue Cherry Group’s full service, proprietary technology and relationships with the engines enable advertisers to effectively scale programs to achieve results. With millions of keywords under management and a comprehensive approach including paid placement, paid inclusion and Search Engine Optimization, Blue Cherry Group is the clear leader in this space.

Effective Search Engine Marketing Requires A Comprehensive Solution.
Test, Measure, Scale Know which paid keywords convert to sales and optimize ROI on advertising investments with Yahoo!, Google and other paid search engines.
Paid Listings – Blue Cherry Group
manages keyword programs to metrics outlined by the client. Keywords are added on a daily, weekly or biweekly basis depending on performance, with the goal of sending high-quality, converting traffic.
Pay Per Click -
Through Blue Cherry Group’s proprietary technology, clients need to send only one data feed. Our Search experts manipulate the data feed to transform, optimize and deliver feeds for multiple Search Engines.

Search Engine Optimization
All search engines crawl, index and rank Web sites, but advertisers cannot pay them to do so. Rather, increased natural search rankings are the result of successful Search Engine Optimization (SEO).

SEO is the process of maintaining a Web site's design and content in an effort to provide relevancy to search engines and visitors. The objective of an SEO program is to increase Web site visibility. Clients turn to Blue Cherry Group to improve rank for relevant search terms through the use of best practices without compromising the brand, voice or aesthetic of a Web site.

Blue Cherry Group’s Team & You
Blue Cherry Group’s SEO Team provides strategic consulting services designed to improve site rankings through search engine-friendly solutions. In-house search staff includes linguistic, analytical and copywriting experts. Blue Cherry Group’s SEO strategies are built around individual client needs and the stated site objectives.

Datafeed Management - In 2007
Blue Cherry Group introduced FeedPointSM, a proprietary data feed optimization tool, to acquire, segment, transform and produce customized data feeds.

Blue Cherry Group developed FeedPoint to automate cross-functional processes and scale data feed marketing programs. The FeedPoint technology focuses on distribution, data feed enablement, optimization and logistics to fully automate and improve data feed delivery and performance for valued clients.

Data feeds get products listed in search engines, shopping comparison engines and affiliate Web sites. Blue Cherry Group' solution enables advertisers to maximize the power of a data feed by expanding reach and improving relevancy as new distribution opportunities emerge every day.

* Search feeds
Yahoo! Search Submit and Google's AdAutomator
* Shopping feeds
Shopping comparison engines
* Affiliate feeds
Provide product feeds to affiliate publishers

If you are a publisher interested in accessing the data feed for a Blue Cherry Group client, please click here.